--- title: Public Label Blog | Morgan McAlenney description: "Commerce in Motion: Discover how modern brands should navigate the evolving commerce landscape—where presence, activation and performance define success." image: https://blog.publiclabelagency.com/hubfs/digital%20marketing%20agency%20.jpg --- [![Public Label Agency](https://blog.publiclabelagency.com/hubfs/PublicLabelAgency_November2024/images/PL-logo.svg "Public Label Agency")](https://www.publiclabelagency.com/) ![spark-line-red-blue](https://blog.publiclabelagency.com/hubfs/ChatGPT%20Image%20Jul%203%2c%202025%2c%2004_34_29%20PM.png) # Every brand has a Public Label From here to there and back again - Commerce Marketing in motion might not be new (just new to you?) ![Morgan McAlenney](https://blog.publiclabelagency.com/hs-fs/hubfs/1672932969022.jpeg?width=200&name=1672932969022.jpeg) ## Morgan McAlenney [Follow me on LinkedIn ](https://www.linkedin.com/in/morgan-mcalenney/) ### Merchants Still Move the Market Don't Ignore the Store Floor for RMN Reactivity The looming Retail Media quandary: if the retail... [![Morgan McAlenney](https://blog.publiclabelagency.com/hubfs/1672932969022.jpeg) ](https://blog.publiclabelagency.com/public-label/author/morgan-mcalenney) ##### [Morgan McAlenney](https://blog.publiclabelagency.com/public-label/author/morgan-mcalenney) 1 Minutes ### Conversational AI SEO Why AI Search Will Make or Break Your Brand: Why Conversational SEO Will Make or Break Your Brand... [![Morgan McAlenney](https://blog.publiclabelagency.com/hubfs/1672932969022.jpeg) ](https://blog.publiclabelagency.com/public-label/author/morgan-mcalenney) ##### [Morgan McAlenney](https://blog.publiclabelagency.com/public-label/author/morgan-mcalenney) 3 Minutes ### Prime Learnings Prime Day Is Dead. Long Live Prime Week. What used to be a one or two-day dopamine drip of Amazon... [![Morgan McAlenney](https://blog.publiclabelagency.com/hubfs/1672932969022.jpeg) ](https://blog.publiclabelagency.com/public-label/author/morgan-mcalenney) ##### [Morgan McAlenney](https://blog.publiclabelagency.com/public-label/author/morgan-mcalenney) 1 Minutes ### AI & The Digital Shelf Today’s shopper search behavior is no longer confined to blue links or Siri voice queries. Shoppers... [![Morgan McAlenney](https://blog.publiclabelagency.com/hubfs/1672932969022.jpeg) ](https://blog.publiclabelagency.com/public-label/author/morgan-mcalenney) ##### [Morgan McAlenney](https://blog.publiclabelagency.com/public-label/author/morgan-mcalenney) 1 Minutes ### GPT-commerce What the ChatGPT x Shopify Integration Really Means for Retail—and the Brands That Sell Through It... [![Morgan McAlenney](https://blog.publiclabelagency.com/hubfs/1672932969022.jpeg) ](https://blog.publiclabelagency.com/public-label/author/morgan-mcalenney) ##### [Morgan McAlenney](https://blog.publiclabelagency.com/public-label/author/morgan-mcalenney) 3 Minutes ### Creators as Commerce Influencers Are Now the Point of Sale For years, influencers were seen as brand amplifiers—broad... [![Morgan McAlenney](https://blog.publiclabelagency.com/hubfs/1672932969022.jpeg) ](https://blog.publiclabelagency.com/public-label/author/morgan-mcalenney) ##### [Morgan McAlenney](https://blog.publiclabelagency.com/public-label/author/morgan-mcalenney) 2 Minutes ### Commerce Secret Weapon: Real-Time Search Data In a commerce landscape where shopper sentiment shifts daily and trends go viral in hours, static... [![Morgan McAlenney](https://blog.publiclabelagency.com/hubfs/1672932969022.jpeg) ](https://blog.publiclabelagency.com/public-label/author/morgan-mcalenney) ##### [Morgan McAlenney](https://blog.publiclabelagency.com/public-label/author/morgan-mcalenney) 1 Minutes ### Bud Light's Canadian Kick Save Bud Light’s Hockey Play: What the Bud Zero Goalie Promo Gets Right Bud Light’s been in the penalty... [![Morgan McAlenney](https://blog.publiclabelagency.com/hubfs/1672932969022.jpeg) ](https://blog.publiclabelagency.com/public-label/author/morgan-mcalenney) ##### [Morgan McAlenney](https://blog.publiclabelagency.com/public-label/author/morgan-mcalenney) 1 Minutes ### Do Brands Still Matter? Do They to Gen Z? In today's rapidly evolving and expanding shopper marketplace (to include TikTok Shop), the... [![Morgan McAlenney](https://blog.publiclabelagency.com/hubfs/1672932969022.jpeg) ](https://blog.publiclabelagency.com/public-label/author/morgan-mcalenney) ##### [Morgan McAlenney](https://blog.publiclabelagency.com/public-label/author/morgan-mcalenney) 1 Minutes ### Unified Commerce Funnel The Commerce Funnel Revolution: How Shopper Marketing Leaders Can Drive Maximum ROI, Sales, and... [![Morgan McAlenney](https://blog.publiclabelagency.com/hubfs/1672932969022.jpeg) ](https://blog.publiclabelagency.com/public-label/author/morgan-mcalenney) ##### [Morgan McAlenney](https://blog.publiclabelagency.com/public-label/author/morgan-mcalenney) 2 Minutes ## Popular Posts [ Morgan McAlenney ](https://blog.publiclabelagency.com/public-label/author/morgan-mcalenney) 21 May, 2025 ###### [GPT-commerce](https://blog.publiclabelagency.com/public-label/gpt-commerce) What the ChatGPT x Shopify Integration Really Means for Retail—and the Brands That Sell Through It... [ Morgan McAlenney ](https://blog.publiclabelagency.com/public-label/author/morgan-mcalenney) 18 March, 2025 ###### [Do Brands Still Matter? Do They to Gen Z?](https://blog.publiclabelagency.com/public-label/do-brands-still-matter-do-they-matter-to-gen-z) In today's rapidly evolving and expanding shopper marketplace (to include TikTok Shop), the... [ Morgan McAlenney ](https://blog.publiclabelagency.com/public-label/author/morgan-mcalenney) 20 February, 2025 ###### [The Digital Shelf is Brutal. Here's How to Win.](https://blog.publiclabelagency.com/public-label/the-digital-shelf-is-brutal.-heres-how-to-win) 60% of shoppers start their journey online, yet half of brands still treat the digital shelf like...