---
title: Public Label Blog | ROAS
description: "ROAS | Commerce in Motion:
Discover how modern brands should navigate the evolving commerce landscape—where presence, activation and performance define success."
image: https://blog.publiclabelagency.com/hubfs/digital%20marketing%20agency%20.jpg
---

[![Public Label Agency](https://blog.publiclabelagency.com/hubfs/PublicLabelAgency_November2024/images/PL-logo.svg "Public Label Agency")](https://www.publiclabelagency.com/)

![spark-line-red-blue](https://blog.publiclabelagency.com/hubfs/ChatGPT%20Image%20Jul%203%2c%202025%2c%2004_34_29%20PM.png)

# Every brand has a Public Label

From here to there and back again - Commerce Marketing in motion might not be new (just new to you?)

## Roas

<https://blog.publiclabelagency.com/public-label/commerce-roas-myths>

### Commerce ROAS Myths

 7 Common Commerce ROAS Myths

[![McCord Chapman](https://blog.publiclabelagency.com/hubfs/mccord.webp) ](https://blog.publiclabelagency.com/public-label/author/mccord-chapman)

##### [McCord Chapman](https://blog.publiclabelagency.com/public-label/author/mccord-chapman)

 2 Minutes

## Popular Posts

<https://blog.publiclabelagency.com/public-label/gpt-commerce>

[ Morgan McAlenney ](https://blog.publiclabelagency.com/public-label/author/morgan-mcalenney) 21 May, 2025

###### [GPT-commerce](https://blog.publiclabelagency.com/public-label/gpt-commerce)

What the ChatGPT x Shopify Integration Really Means for Retail—and the Brands That Sell Through It...

<https://blog.publiclabelagency.com/public-label/do-brands-still-matter-do-they-matter-to-gen-z>

[ Morgan McAlenney ](https://blog.publiclabelagency.com/public-label/author/morgan-mcalenney) 18 March, 2025

###### [Do Brands Still Matter? Do They to Gen Z?](https://blog.publiclabelagency.com/public-label/do-brands-still-matter-do-they-matter-to-gen-z)

In today's rapidly evolving and expanding shopper marketplace (to include TikTok Shop), the...

<https://blog.publiclabelagency.com/public-label/the-digital-shelf-is-brutal.-heres-how-to-win>

[ Morgan McAlenney ](https://blog.publiclabelagency.com/public-label/author/morgan-mcalenney) 20 February, 2025

###### [The Digital Shelf is Brutal. Here's How to Win.](https://blog.publiclabelagency.com/public-label/the-digital-shelf-is-brutal.-heres-how-to-win)

60% of shoppers start their journey online, yet half of brands still treat the digital shelf like...