Do Brands Still Matter? Do They to Gen Z? In today's rapidly evolving and expanding shopper marketplace (to include TikTok Shop), the... Morgan McAlenney 1 Minutes Shopper, Brand, Gen Z, Branding
The Digital Shelf is Brutal. Here's How to Win. 60% of shoppers start their journey online, yet half of brands still treat the digital shelf like... Morgan McAlenney 1 Minutes Commerce, Shopper, Digital Shelf
Retail Media: The New Tax on CPG Brands? Retailers have built an $80B tollbooth, and brands are paying up. Retail Media Networks (RMNs)... Morgan McAlenney 1 Minutes Shopper, Digital Shelf, Retail Media
The Shopper Marketing Playbook is Dead. Long Live Commerce! Shopper Marketing was built for an aisle-based world. Guess what? The aisle is now infinite. Yet,... Morgan McAlenney 1 Minutes Commerce, Shopper, Digital Shelf
