Prime Learnings Prime Day Is Dead. Long Live Prime Week. What used to be a one or two-day dopamine drip of Amazon... Morgan McAlenney 1 Minutes Commerce, Shopper, Digital Shelf, Retail Media, Merchandising, Purchase funnel, Playbook, Agency, Brand, Promotion, Amazon, TikTok, Prime Day, Influencer
AI & The Digital Shelf Today’s shopper search behavior is no longer confined to blue links or Siri voice queries. Shoppers... Morgan McAlenney 1 Minutes Commerce, Digital Shelf, AI, Agency
GPT-commerce What the ChatGPT x Shopify Integration Really Means for Retail—and the Brands That Sell Through It... Morgan McAlenney 3 Minutes Commerce, AI
Creators as Commerce Influencers Are Now the Point of Sale For years, influencers were seen as brand amplifiers—broad... Morgan McAlenney 2 Minutes Commerce, Shopper, Digital Shelf, Merchandising, Branding, Promotion
Commerce Secret Weapon: Real-Time Search Data In a commerce landscape where shopper sentiment shifts daily and trends go viral in hours, static... Morgan McAlenney 1 Minutes Commerce, Agency, Search, Data
From Coachella to Checkout Why Culture-Driven Commerce Is the Right Play for CPG Brands Courtney Housam 1 Minutes
Bud Light's Canadian Kick Save Bud Light’s Hockey Play: What the Bud Zero Goalie Promo Gets Right Bud Light’s been in the penalty... Morgan McAlenney 1 Minutes Commerce, Brand, Promotion
Do Brands Still Matter? Do They to Gen Z? In today's rapidly evolving and expanding shopper marketplace (to include TikTok Shop), the... Morgan McAlenney 1 Minutes Shopper, Brand, Gen Z, Branding
Unified Commerce Funnel The Commerce Funnel Revolution: How Shopper Marketing Leaders Can Drive Maximum ROI, Sales, and... Morgan McAlenney 2 Minutes Commerce, Purchase funnel, Playbook
